About the case study
City Bank, a leading financial institution in Bangladesh, sought to unify its diverse banking services—retail, Islamic banking, and credit card offerings—under a seamless digital experience.
By partnering with MobiFin, City Bank launched Citytouch, a comprehensive digital banking platform that revolutionized customer engagement. This partnership eventually helped City Bank boost MFS and fund transfers by over 110% within a year, solidifying its position as a digital banking leader in Bangladesh.
What’s inside?
The case study explores how City Bank’s strategic partnership with MobiFin enabled them to consolidate banking services, enhance digital transactions, and drive significant growth in Bangladesh’s financial ecosystem.
